Derived from bing (which translates to ice in Chinese) and the popular Asian fruit lychee, Bingchi’s branding is designed to reflect positivity and a welcoming atmosphere. For the mascot’s design, the concept of a lychee halfway peeled is combined with tapioca pearls to create a charmingly playful character. Bright coral red and green are used as the color palette for a fresh look while waves, bubbles, and snowflakes work together in forming a unified visual system.
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